Keith Peiker

Keith Peiker runs a restoration contracting business and is the founder of TrustPro. He started his company with no ad budget and grew it past $500k in revenue in its first 12 months by systematically texting referral sources — plumbers, adjusters, and property managers — every 4-6 weeks. That playbook became TrustPro's follow-up marketing engine.

Along the way he took the losses most contractors take: customers who ghosted after hours of estimating, jobs that went sideways because nobody warned him about the client, and invoices that took months to chase. TrustPro's customer-vetting network — check a customer against verified contractor reviews and payment history before you quote — exists because of those losses.

Everything on this blog comes from running a real contracting business and from building software used by contractors across 90+ trades. No content team, no outsourced writers — if a number appears in a post, it's sourced or it's from his own books.