Everything you need to write about TrustPro
Boilerplate, a founder who still runs a restoration crew, logo files and three stories with real numbers behind them. Quote anything on this page without asking.
Boilerplate
About TrustPro
Two lengths, both current. The long version is the one to run under an article; the short one fits a caption or a podcast intro.
One sentence
TrustPro is the contractor CRM with customer vetting built in: contractors check a customer against verified contractor reviews and payment history before they quote, then run the job end to end with estimates, invoicing, payments, scheduling and SMS follow-up.
One paragraph
TrustPro is a CRM for contractors and home-service businesses that adds one thing no other field-service platform has: the ability to vet a customer before you quote. Contractors check a customer against verified contractor reviews and payment history, then run the job in the same app - estimates, invoices, card payments with fast payouts, scheduling, QuickBooks Online sync and text-message follow-up. Plans start at $29 per month with no per-seat feature gating. TrustPro was built by Keith Peiker, a working restoration contractor who grew his own company from zero to more than $500,000 in revenue in its first twelve months using a text-message referral system that cost about $3,600 a year, then built the software he wished he had. It is available on iPhone, Android and the web at trustpro.io.
Founder
Keith Peiker
Founder, TrustPro. IICRC-certified restoration contractor, Brothers Restoration, Colorado.
Short bio
Keith Peiker is the founder of TrustPro and a working restoration contractor. He grew his own contracting company from zero to more than $500k in revenue in its first twelve months with no ad spend, using a text-message referral system that cost about $3,600 a year, then built the software he wished existed.
Full bio
Keith Peiker runs a restoration contracting business and is the founder of TrustPro. He started his company with no ad budget and grew it past $500k in revenue in its first 12 months by systematically texting referral sources — plumbers, adjusters, and property managers — every 4-6 weeks. That playbook became TrustPro's follow-up marketing engine.
Along the way he took the losses most contractors take: customers who ghosted after hours of estimating, jobs that went sideways because nobody warned him about the client, and invoices that took months to chase. TrustPro's customer-vetting network — check a customer against verified contractor reviews and payment history before you quote — exists because of those losses.
Everything on this blog comes from running a real contracting business and from building software used by contractors across 90+ trades. No content team, no outsourced writers — if a number appears in a post, it's sourced or it's from his own books.
Fact sheet
Key facts
Company profiles: apps.apple.com/us/app/trustpro-contractor-estimates/id6754524542 · play.google.com/store/apps/details?id=io.trustpro.app · facebook.com/TrustProCRM · linkedin.com/company/104787228
Story angles
Three stories with receipts
Each one is a topic Keith can speak to from his own books or from primary data, not from a product roadmap.
$3,600 in text messages, $500k in twelve months
How a first-year restoration company grew past $500k with zero ad spend: a text-message nurture to plumbers, adjusters and property managers, who to text, what to say, and how often. The playbook that became TrustPro's follow-up engine.
Background readingHow to vet a customer before you quote
The screening system a contractor uses after being burned: the five-minute phone screen, the deposit test, the funding question, and when to walk. No competitor can honestly write it, because none of them vets customers.
Background readingThe real contractor failure numbers
The "96% of contractors fail" statistic appears in no government dataset. Current BLS Business Employment Dynamics data put ten-year closure at 57.4%, five-year at 43.5%, year one at 20.3% - and the reasons are cash flow and customer selection, not workmanship.
Background readingLogos and images
Brand assets
Use them as they are: no recolouring, stretching or adding effects. Keep clear space around the wordmark of at least the height of the mark.
Usage: the TrustPro name and logo may be used in editorial coverage, reviews, comparisons, podcast show notes and directory listings that refer to TrustPro. Please do not use them to imply endorsement or partnership.
Press contact
Interviews, expert comment, podcast bookings and review accounts go straight to the founder. Expect a same-day reply on weekdays; he is on a job site some mornings, so a text to the number below works too.
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